On May 5, the Baku Marathon is to be arranged under the auspices of the Heydar Aliyev Foundation. Held for the third time, this year’s Marathon retains its motto: Win the Wind.
With its major goal of promoting sport, healthy lifestyle and bringing people in their pursuit of good intents, the Marathon will be organized by the Administration of the Seafront Boulevard along with the Baku Olympic Stadium, and Sport Marketing Group (SMG) acting as the executive agency. The exclusive partner of the Baku Marathon 2019 is "Azercell Telecom".
The Baku Marathon 2019 will start at the National Flag Square and run 21 kilometers all the way to the Baku Olympic Stadium.
Strategic Goals of the Marathon:
Sport industry development: gaining audience interested in sport events and making sport events profitable;
Creating investment opportunities: attracting potential investors for raising additional funding;
Promotion of healthy lifestyle: Turning sport into a lifestyle
Tourist Attraction: to inspire foreign runners to participate in Baku Marathon on yearly basis
Unity - To unite people under a good cause
Wellness - To encourage youth to become physically literate and lead a healthy lifestyle through sport
Solidarity - To create an interest among people to run for a good cause
Positivity - Make positive impact by participating.
The logo combines elements which reflect the characteristics of Baku city and marathon race.
Hummingbird - an amazing creature which flies long distances without stopping and perfectly controls its energy and speed during its journey. The flight of the hummingbird is in the harmony with the philosophy of marathon race. The marathon runners by controlling their energy and speed for getting to the finish line, use the method of this bird.
Baku is called the City of Winds, due to its climatic zone and wind throughout the whole year. The hashtags - “win the wind” and “follow the wind” are inspired by the wind which is the symbol of Baku. By communicating the concept, we do expect our participants to win not only the speed of wind, but also the daily stress, negative thoughts and laziness. We believe that “Winthewind” concept is going to motivate the runners to undertake the necessary training, motivation, self-discipline and effective time-management, all of which are inter-related characteristics.
Paragraph symbol - means a start of a new paragraph in sport history of the country by realizing an important event.
Ribbon - combines together the core 4 values, Unity, Solidarity, Positivity and Wellness.
Lime - the main color of the ribbons represents the birth of the Marathon in Azerbaijan, and aims to bring positive energy by its launch.